Honda’s B+ segment challenger , the Jazz will be launched in the Indian market in the second half of this year.
“It will have an engine specifically made for the Indian market. We are looking at a June-July launch,” Masahiro Takedagawa, HSCI president and CEO, said on the sidelines of the launch of the upgraded Accord V6 at Greater Noida.
B+ segment is getting very crowded with some established players like the hotselling Suzuki Swift, recently launched Hyundai i20, the European Skoda Fabia and soon to be launched Fiat Grand Punto.
The Jazz will be produced at Honda’s Greater Noida facility and is expected to have a localization content of 70% from day one. Honda wants to price the Jazz very competitively which is why the company is taking its time in increasing the localization level before the launch.
The Jazz shares its platform with the City and will come powered by a 1.2 Litre i-Vtec engine which is expected to deliver decent performance and sterling fuel efficiency.
“We have studied the market and are quite confident about our selling abilities. In Thailand, the Jazz is priced higher than our City model,” said Jnaneswar Sen, vice-president (sales and marketing), HSCI. The City is Honda’s best-selling model in the country.
“Though we don’t expect the Jazz to take over volumes of our City model, the hatchback will still create some volume for us,” said Takedagawa.
The Jazz is expected to be priced in the range of 5.5 Lakhs to 6.5 Lakhs. :)
http://www.cubiccapacity.com/honda-jazz-coming-in-june/
Last edited by Vibhor on 14th June 2009, 9:43 am; edited 3 times in total