anjan 9th January 2009, 11:16 pm
Thanks vibhor dear for the news. Peugeot is a great car and is bound to outperform under our trying conditions here. Their 309 bombed in the mid 1990's as it was an outdated model. I am also listing some earlier Indo-French automobile ventures here.
The past list of Indo-French joint ventures has some hits and more misses.For instance,the Peugeot 309 was launched by M/s Premier Automobiles Ltd christening the company as PAL Peugeot,
with its industrial base in Kalyan, which bombed soon and is in tatters at present.The Peugeot 309 version was outdated with sharp edges during its launch.The Europeans learnt it the hard way that we Indian car buyers do not relish outdated stuff anymore.On the other hand, Asian giants Tata, Suzuki,Hyundai,Honda and Daewoo had launched many contemporary models and the rest is history.Some more Indo-French ventures viz.are of M/s Chamundi Mopeds, which launched the 65 cc Peugeot moped in the mid 80's that soon bombed.The moped was priced at Rs 6500 in 1984 and had alloy wheels, battery turn indicators and a self starter. It was much ahead of its times, but priced at par with a mini-motorbike. The project bombed. However, Mahindra and Mahindra jeeps and diesel powered Marutis (not sold too many with the 1327 cc TUD 5 Peugeot engine) with tough and reliable Peugeot engines under their bonnet , have come out with flying colours. The Mahindra Peugeot venture is well past its silver jubilee.The Mahindra 540DP(Commanders and DP jeeps) to the Mahindra XD3P engines (Bolero) have proved that they are the best in business.
Even the Suvega moped of the 1960's , from the French moped maker
Motobecane was a runaway success then. French automobiles have been doing arduous and tough jobs in erstwhile French colonies in the under developed African continent, under trying conditions for decades. They should excel in India, should 'state of the art' products get launched after an extensive market research, to be backed up by proper marketing and after sales service.
The Renault Logan experiment is new to India and its too premature to label it a success or otherwise.
Lets hope that Peugeot will prove itself lucky this time around.
Last edited by anjan on 13th January 2009, 7:38 pm; edited 3 times in total