Fiat Cancels Bravo Launch In India

It is unlikely Fiat will launch the Bravo in India, due to the sudden downturn in the auto market. If launched, Bravo would have attracted nearly 100% import duty, just like its three-door hatchback Fiat 500 (which costs above Rs. 13 lakh) in India. The Fiat Bravo and Fiat Brava are small family cars produced by the Italian automaker from 1995 to 2001. The name was revived for 2007 with an all-new replacement for the Stilo, the new version will use only the Bravo name and is not available with three doors.
Fiat and Tata Motors will not launch models in segments where they would have to compete with each other. However, they will jointly cooperate with each other and be interdependent on each other’s forte. While Tata Motors taps Fiat’s technology and support as well as the share of the numbers that the Linea and Grande Punto make. Furthermore, it also gets to manufacture cars in Fiat’s brand new Ranjangaon plant. Fiat on the other hand gets access to the Tata Motors’ huge sales and service distribution network in India.


Source:motorbeam.com

This has been discussed in some thread before, don't remember that. But the topic was about some other cars too.

IMO, the cancellation of the Bravo will not make much of a difference in the Indian market as no one would opt for a hatchback worth 20 lakh rupees. As far as confrontation between Tata and Fiat are concerned, the Bravo should be least of Tata's worries as the price gap between the Indica Vista and Bravo is obviously huge.

Crazy cat wrote:This has been discussed in some thread before, don't remember that. But the topic was about some other cars too.

you are right CC. we were discussing about it here
http://www.theautomotiveindiaforums.com/international-scene-f6/fiat-stilo-3-door-in-india-could-this-be-a-viable-pro-t932.htm

anyways good step from fiat. they need to wait a little more before getting such cars in india.

The company opines that the situation is not conducive to bring in the pricey hatch as a CBU. Fiat to focus on its latest launches instead.
Fiat India Automobiles has announced that it would not be getting its gorgeous and large international hatchback, the Bravo, to India anytime soon. The announcement came at the launch of its latest entrant into the premium hatchback segment, the Grande Punto.
Fiat India is currently producing a bulk of its cars at its Ranjangoan facility which has recently seen a major upgrade to prepare it for the company's new international models, the Linea sedan and the Grande Punto hatchback. Before these cars were launched however, Fiat dabbled in an image makeover exercise with its hot and sexy 500, which came in as a completely-built-unit from Italy thereby inviting a fairly indigestible price tag northward of Rs 17 lakh.
Even though Fiat India managed to sell almost all 500s it had imported from Italy thanks to its revolutionary retro-chic image and elitist appeal, the company would not have been able to guarantee the same for the Bravo. Coming in via the CBU route, we assume the Bravo would have landed up in the region of Rs. 12-14 lakh - a price at which the market would have most likely rejected the model.
The company instead would be focusing on its Indian-made products for now. That is a smart move in our opinion, given the Linea good start and the Grande Punto's killer pricing which fits well into the current market's value-for-money mindset. The enthusiasts amongst us will however rue the absence of a car as stunning as the Bravo.

source:http://www.zigwheels.com/News/Fiat-cans-Bravo-launch-plans/Bravo_20090617-1-1

Napster, Please do a search before starting a new thread.

Threads Merged.

VT

Fiat has finally understood the truth. For a good image, the 500 is enough. But this car will be a hot seller if it is produced in India and sold with good pricing, but alas, there are Tata-Fiat politics to take care of.

This is actually good, FIAL should concentrate on its Linea and GP now, Also theres no use of launching new cars every next day when you have poor After Sales Service.
FIAT should consider launching Bravo to India when they under stand their weak points and improve them, Only then there are chances of selling this highly priced hatch in India.

@dcargod, Bravo can not be priced well until FIAL manufactures it here.

VT

Vibhor wrote:This is actually good, FIAL should concentrate on its Linea and GP now, Also theres no use of launching new cars every next day when you have poor After Sales Service.
FIAT should consider launching Bravo to India when they under stand their weak points and improve them, Only then there are chances of selling this highly priced hatch in India.

@dcargod, Bravo can not be priced well until FIAL manufactures it here.

VT

has it been stated anywhere that FIAT still has bad ASS??
i think they are improving dramatically and they can launch Bravo but not now!

archit wrote:has it been stated anywhere that FIAT still has bad ASS??
i think they are improving dramatically and they can launch Bravo but not now!

Theres no need of a statement for this, Archit.
You can check out yourself with few of our FIAT car owners, But yes, Fiat has improved their services than earlier but still they need more improvement.

VT

Vibhor wrote:

archit wrote:has it been stated anywhere that FIAT still has bad ASS??
i think they are improving dramatically and they can launch Bravo but not now!

Theres no need of a statement for this, Archit.
You can check out yourself with few of our FIAT car owners, But yes, Fiat has improved their services than earlier but still they need more improvement.

VT

well sorry to say guys but fiat no way does services for their cars, infact tata does this job for them, and for most cases you would find unhappy customer of tata itself for their cars, how would you say the same for fiat instead, they really need to do lot of work and firstly get atleast ASS part on their own.

That is right vijay, But both manufacturers are supporting each other as you will be knowing about the TATA-FIAT collabration but sadly both carmakers have a not so good ASS, They need to improve it.

VT

they need to improve it very badly vibhor, its not that i own one vehicle and not satisfied, i have many people around me who owns fiat-tata cars and the most thing they complain is of their ASS which seems unlikely changed in this many years and they never are bothered to see things after selling their vehicle, dont want fiat to join in this wagon too.They have some world class products but people arent that confident to buy one of them including me cause of its ASS

I think Fiat very well understands that it is their second and last chance in India. So far, they have tasted success with the Linea. I am confident that they are working towards improving their ASS, and after sometime, everything will be running fine. It is then that the company can think of increasing their product portfolio. They first should be capable of handling their existing load and then launch new products, though I wish that the Bravo would come soon.

dcargod wrote:I think Fiat very well understands that it is their second and last chance in India. So far, they have tasted success with the Linea. I am confident that they are working towards improving their ASS, and after sometime, everything will be running fine. It is then that the company can think of increasing their product portfolio. They first should be capable of handling their existing load and then launch new products, though I wish that the Bravo would come soon.

yes DC but then we sometimes ask for lot more from them, but stillw ould say first would like to see them in better ASS then increase their portfolio here.

I can't imagine Tata servicing a 20 lac car . So its better in any way for Fiat stopping Bravo.

Imagine if Fiat produces the Bravo in India itself, Then the car would be worth it!

RoadRocket

I dont want the Bravo to come as a stupid import. It will be like depriving the Indians of a really good product.

Road Rocket wrote:Imagine if Fiat produces the Bravo in India itself, Then the car would be worth it!

RoadRocket

I agree with you . It'll serve in a segment above Fabia/Jazz in 10lac range. But then Fiat will also have to manufacture 500 here or stop selling it.

No, if the Fiat Bravo is produced in India, it is likely to rival the top-end variants of the Jazz 1.2 or the Jazz 1.5.

If the Bravo is manufactured in India it would cost almost half of what it would cost when imported as CBU but as CC said, If they manufacture it here then they will also have to think about producing the li'l 500 here or discontinue it.

VT

Vibhor wrote:If the Bravo is manufactured in India it would cost almost half of what it would cost when imported as CBU but as CC said, If they manufacture it here then they will also have to think about producing the li'l 500 here or discontinue it.

VT

And how would that help vibhor.
The Fiat 500 has its own niche market.
It has sold.
Personally have seen 3 in Delhi itself.

I heard once that the Bravo was going to be made in India ( not completely though ) and would be priced at 13 lakhs

well fiat does have some big future plans for indian market, 500 would never be made here as of now, but yes they might come up with localising for bravo which would get is almost half of price as of now and would be competeting with top end jazz.