If you were an eco-car manufacturer, what would you do on a day that’s set
aside for the environment? Release a special edition with stickers and tints
that pollutes no less, use it as an advertising occasion and pose with models in
a green outfit, speak about renewable sources of energy and waste everyone’s
time?
Doing none of that is the World’s biggest maker of electric cars, REVA
Electric Car Company, who has come out with a novel idea to raise awareness
among public.
REVA has commenced a three day ‘Spot the Green Car’ contest on its place of
origin, Bangalore yesterday April 21 and will end on the World Earth Day on
Wednesday, April 22, 2009.
Five REVA cars (G-wiz to our foreign readers) will make trips around
Bangalore city adopting paths that will comprise the most popular places of
interests for the public and sightseers. Each of those cars carry a letter from
the word EARTH. Additionally the cars also carry a SMS number which people have
to text the word ‘REVA EARTH’ to and enter a contest whose winners will be
announced on Earth Day.
Not only that, the five cars roaming the city will hand out information on
“10 Ways to Go Green” and distribe 300 potted seeds. REVA encourages Bangalore
residents to plant and grow saplings and take an active role in lending a
helping hand to the environment.
(IndianAutosBlog)
aside for the environment? Release a special edition with stickers and tints
that pollutes no less, use it as an advertising occasion and pose with models in
a green outfit, speak about renewable sources of energy and waste everyone’s
time?
Doing none of that is the World’s biggest maker of electric cars, REVA
Electric Car Company, who has come out with a novel idea to raise awareness
among public.
REVA has commenced a three day ‘Spot the Green Car’ contest on its place of
origin, Bangalore yesterday April 21 and will end on the World Earth Day on
Wednesday, April 22, 2009.
Five REVA cars (G-wiz to our foreign readers) will make trips around
Bangalore city adopting paths that will comprise the most popular places of
interests for the public and sightseers. Each of those cars carry a letter from
the word EARTH. Additionally the cars also carry a SMS number which people have
to text the word ‘REVA EARTH’ to and enter a contest whose winners will be
announced on Earth Day.
Not only that, the five cars roaming the city will hand out information on
“10 Ways to Go Green” and distribe 300 potted seeds. REVA encourages Bangalore
residents to plant and grow saplings and take an active role in lending a
helping hand to the environment.
(IndianAutosBlog)