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After
successfully tapping into urban and semi-urban markets, Hyundai Motor India Ltd
(HMIL) has embarked upon a mission to tap the rural parts of the country through
a new marketing initiative ‘Hyundai Utsav.’
The focus of this initiative
is to step up sales in rural areas and tier-III cities across Andhra Pradesh and
Punjab initially. Beginning April 18, the ‘Hyundai Utsav’ initiative will be
kicked off in over 50 venues in Andhra Pradesh and Punjab markets.
The
local wholesale marketplace or the ‘Mandi’ which witnesses a large daily
congregation of people will be the venue in many places.
The Senior
Vice-President (Sales & Marketing), HMIL, Mr. Arvind Saxena, in a statement
said “We feel that 50 per cent of the 220 million rural households are potential
car buyers and to tap this vast unexplored market we have launched the ‘Hyundai
Utsav’ campaign. We have tied up with banks offering a deeper network in rural
villages.”
http://www.cybersteering.com/news.asp?id=n107600
successfully tapping into urban and semi-urban markets, Hyundai Motor India Ltd
(HMIL) has embarked upon a mission to tap the rural parts of the country through
a new marketing initiative ‘Hyundai Utsav.’
The focus of this initiative
is to step up sales in rural areas and tier-III cities across Andhra Pradesh and
Punjab initially. Beginning April 18, the ‘Hyundai Utsav’ initiative will be
kicked off in over 50 venues in Andhra Pradesh and Punjab markets.
The
local wholesale marketplace or the ‘Mandi’ which witnesses a large daily
congregation of people will be the venue in many places.
The Senior
Vice-President (Sales & Marketing), HMIL, Mr. Arvind Saxena, in a statement
said “We feel that 50 per cent of the 220 million rural households are potential
car buyers and to tap this vast unexplored market we have launched the ‘Hyundai
Utsav’ campaign. We have tied up with banks offering a deeper network in rural
villages.”
http://www.cybersteering.com/news.asp?id=n107600
