Chevy Spark "Vote do na yaar"campaign!

BIG 92.7 FM has joined hands with Chevrolet Spark to launch a ‘Vote Do Na
Yaar’ campaign in Jammu, which is aimed at motivating citizens to cast their
votes. Primarily aimed towards the youth of the city, the campaign launches on
9th April 2009 and will continue till 16 April 09. BIG FM and Chevrolet Spark
will organise various on-air and on-ground activities to enhance awareness on
voting rights and also to encourage the youth to come forward to caste their
votes.
As part of the programming content, BIG FM will first launch interstitials to
ridicule people who do not believe in voting and will also play interesting
promos to educate people on the advantages of voting. BIG FM will also come
forward to guide on any discrepancies in voter list and voter cards.

“This initiative is part of BIG 92.7 FM’s endeavor to reach out to listeners
through a combination of on air and on ground offerings, while positively
impacting their lives. We are happy to have Chevrolet Spark partnering us in
this initiative. We take this opportunity to reach out to people across Jammu
and motivate them to caste their vote sensibly as this will ensure a bright
future for our city,” Jagmeet Bahri, Cluster Head (J&K), BIG 92.7 FM
said.

BIG 92.7 FM and Chevrolet Spark will also take the campaign on-ground with
rally, test drives and other contests. On 13 April, BIG FM and Chevrolet will
organise a car rally in which brand new Chevrolet Spark with RJs seated in the
same, will move around the city to enhance the campaign awareness. On 16 April,
BIG FM will also invite people to test drive Chevrolet Spark with BIG FM RJs and
only those people who carry the voting mark on their fingers will be allowed to
test drive the car. People who are caught carrying a voting mark on their
fingers will be showered with various gratifications as well. ‘Vote Do Na Yaar’
Campaign will ensure optimal utilisation of the radio platform in reaching out
to the masses and spreading the message around.(Motorbeam)

Which city they are aiming at? in Jammu? great move i guess. It will give some knowledge to the citizens there.

Yes Crazy Cat, Its for Jammu. :)

Its a very nice move. It is not only our fundamental right, but also our fundamental duty to vote so that we can have a brighter future. Kudos to Chevy and Big FM for pulling off this move.

Kudos to GM and BigFM for getting this campain done in Jammu, also they should improvise this campain and further it in other states as well.