Crazy cat 5th June 2009, 6:13 am
Only 300 units to be sold
No change in engine configuration
Individual personalized logos for each customer
Available in two colours - Metallic Grey and Metallic Silver
Priced at Rs 11.35 lakh, ex-showroom DelhiBy adding an aerodynamic front chin and rear bumper spoiler, a headlamp garnish, sleek side skirts and rear LED spoilers to the Corolla Altis, Toyota Kirloskar is said to have launched a new car - the Corolla Altis Sport.
Toyota says that the all new Corolla Altis Sport (Limited Edition) has been launched, with young car enthusiasts in mind. The company claims that this car has been designed to give customers the stylish image of a car which is youthful and sporty, and has exciting new features.
Speaking on the marketing strategy, Mr. Sandeep Singh, Deputy Managing Director (Marketing), TKM, said ,
“The new Corolla Altis Sport will be promoted extensively by an integrated marketing campaign, which leverages its association with active sports such as Tennis, Polo and Formula One, and is focused on young, urban customers. This will include web, print and magazine campaigns, direct marketing, SMS and e-DMs exclusively targeted at young professionals.”
source:
http://indianautosblog.com/2009/06/toyota-introduces-limited-edition-corolla-altis-sport Last edited by Crazy cat on 5th June 2009, 6:15 am; edited 1 time in total