Cama Motors, which till now was holding the Mercedes Benz dealership, is diversifying into selling of pre-owned luxury cars and importing of luxury cars. “You name a car and we will get it for you. We are here to get people their dream cars,” said Jehangir Cama, chairman and managing director of Cama group. It is after extensive market research and analysis of customers’ demands that Cama has decided to diversify. The three new divisions of Cama Motors — Cama Signature, Cama Studio and Cama Care — will cater to selling of pre-owned luxury cars, import of new cars, refurbish and design and repair and maintenance of all kind of luxury SUVs and sedans.
“Cama Signature, a special division would facilitate hassle-free import of new luxury cars. It may be an SUV, Luxury Sedan, Mercedes, Audi, BMW, Ferrari, Hummer, Rolls Royce or Land Cruiser. For this, we have tied up with Magus Cars in Delhi,” said Rustom Cama, Executive Director.
“Our Cama Signature programme would also provide pre-owned luxury cars, the look, glamour and elegance of which would be as good as new,” he added. There is a huge market for pre-owned luxury car segment and Cama Motors is making a new beginning to tap this growing market, he said.
Cama Studio, the design wing, would focus on renovation of luxury and vintage cars. Consultants will work on specifications given by clients
on designs or renovations. Cama has tied up with Lorinser Sports service company to get superior accessories.
Renovation will include aspects like engine tuning, enhancing navigation system and paint finishing.
Cama Care will look after the maintenance and repair of all the cars besides offering a 24-hour breakdown assistance. The division along with Carz Spa, which is a professional car detailing centre, is dedicated to automobile beautification and preservation and will offer end-to-end
solutions for premium hi-end cars.
This division will have well-trained and experienced personnel to give an unparalleled look to any car. Services such as germ free car, sound-proof cabin, nano-coating on glasses to name a few will be done by this division.
The company targets a sale of 150 cars during the start-up phase. The delivery of car will depend on the amount of money the customer is ready to invest.
Source: Ahmedabad Mirror