In a bid to revitalise the Maruti WagonR brand, Maruti Suzuki India has launched a mascot ‘Mr WizeR’ to represent the model. The mascot with its smart and witty traits is an amalgamation of the brand name ‘WagonR’ and ‘Wise’ is meant to represent the WagonR customers. The company aims to take the initiative to all media domains and is planning to have the cartoon character as the face of future campaigns across print, TV and Internet.
Source: Motorbeam.
Source: Motorbeam.